PR Case Studies

Tally Connection

October - December 2020

As Content Marketing Intern, my role in this project was to run everything for Tally Connection, a website that showcases local events in Tallahassee. I handled promotion and website upkeep for Tally Connection. During my time, I was able to create a social media calendar to plan out content, a social media analytics excel sheet to track our progress, write 4 blogs, create weekly email newsletters and create a Tally Connection guide for future interns.

Campaign for Haute Route

April 2020

As Lead Researcher, my role in this project was to conduct research for the campaign, collaborate to create a campaign plan and help pitch the campaign to the client. I worked in conjuncture with four public relations students to create a PR Campaign for Haute Route, a cycling event company in Europe. My team, New Age Media Group, won the bid for the client.

2019 Open Doors Outreach Network Annual Report

May 2020

As the project lead, I created the page designs for the report and worked with other team members to lay out the pages. I also created a social media campaign to promote the launch of the report. This report was created to educate people about the Open Doors Outreach Network, an organization that supports victims of sex trafficking throughout Florida.

Intern Today Magazine

August 2020

This magazine was created as a way to learn more about the Adobe Creative Cloud. I used InDesign to layout the full magazine and Photoshop to edit all pictures. I wrote the feature article and collaborated with two writers and edited their writing.

Red Cross Hurricane Run Media Kit

December 2019

In this project, my role was to design the letterheads, the contact information and edit all of the media kit. I worked in conjuncture with four public relations students to create a media kit for the Red Cross Capital Chapter's Hurricane Run.